More and more people want to buy famous brands of clothes, cars and other items. What are the reasons? Do you think it is a positive or negative development?
写作提示:
原因:
生产名牌产品的公司往往会请明星做广告,人们因为喜欢明星,所以选择名牌产品。
很多人都有虚荣心,所以愿意买名牌。名牌代表了品味和社会地位。
利弊:
名牌产品通常质量更加可靠,使用更持久,提高了人们的生活质量。
但是名牌产品比较贵,增加了生活成本,造成某些人的经济负担。而且导致了错误的消费观念,人们会在物质生活方面进行攀比。
购买名牌的原因和利弊
Surveys show that more and more people have a tendency to(倾向于)buy goods of famous brands(品牌). In this essay, I will analyze some possible reasons behind this phenomenon and the effect of this trend.
To begin with, many branded products(品牌产品)are manufactured (成批制造)by large companies, who usually have a greater budget to hire stars and celebrities(名人) to endorse (支持)their products. Many consumers choose famous brands just because they admire these celebrities. It is believed that people would feel closer to their idols(偶像)when they use these products.
Another reason is perhaps the consumers’ sense of vanity(虚荣心), which is considered as human nature(人性). Using famous brands is a symbol of taste (品味的象征)and social status(社交地位). Some people spend a lot of money on branded clothes, shoes, cosmetics(化妆品), etc. Even those who cannot really afford to buy these products also follow the trend(跟风).
Buying famous brands can give consumers better experience and decent (像样的)life. Famous brands usually have better quality and can last longer. However, this lifestyle also has negative impacts.As most branded products are more expensive, it means consumers have to spend more money in order to cover their living cost,which causes an economic burden on ordinary families. What is worse is that this trend may encourage people to compete over material things(物质竞争), leading to waste of goods and the wrong conception(构思)of consumption. People tend to pursue (追求)better material life and take everything for granted(把一切都视为理所当然).
In conclusion, using famous brands is a personal choice and it reflects that people's living standard is improving and their attitude towards life is changing. There is nothing wrong about it, but this trend should not be encouraged.
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